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  • Activate customer-centric marketing

    Explore ways to approach all aspects of your marketing, from audience to creative and more, with a digital-first, customer-first mindset.Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

    • Duration 59mins
    • 4.8
    • Intermediate
  • Choose the right mobile asset

    See how mobile sites and apps can benefit your company and get an introduction into what it takes to create effective mobile asset strategy. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile....

    • Duration 51mins
    • 4.9
    • Beginner
  • How to find mobile customers

    Explore how to reach mobile-1st customers through micro-moments and signals. Also, see what other companies are doing to reach their mobile-1st customers. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

    • Duration 55mins
    • 4.6
    • Intermediate
  • Make engaging mobile messages

    Tap into the power of mobile's unique capabilities and see how sensors are used to create meaningful messages for your customers. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

    • Duration 28mins
    • 4.9
    • Intermediate
  • Measure mobile effectively

    Proving mobile marketing’s impact can be a challenge. This Learning Path explores metrics, filling measurement gaps, and experimenting to validate your efforts. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

    • Duration 29mins
    • 5.0
    • Intermediate
  • Measure your customer-centric marketing

    This learning path helps you anticipate differences between the traditional and digital worlds and offers tips to ensure effective measurement. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

    • Duration 35mins
    • 4.3
    • Intermediate
  • Prepare for a programmatic world

    Explore how to get your company ready for the programmatic ecosystem. Get insight into the technologies and roles you’d need in place to ensure success. Take all the courses, pass the Assessment, and earn an Achievement to display on your...

    • Duration 41mins
    • 5.0
    • Intermediate
  • Programmable marketing basics

    Automated marketing will one day become the industry norm. This Learning path resets your marketing and advertising approach for success in this landscape. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

    • Duration 1.8hr
    • 4.8
    • Intermediate