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  • Google Ads Fundamentals

    Google Ads Fundamentals covers basic and intermediate concepts, including the benefits of online advertising and Google Ads, and best practices for managing and optimizing Google Ads campaigns.

    • Path
    • Duration 3.7h
    • Rating 4.8
    • Beginner
    • Award
  • Google Ads Mobile Certification

    Google Ads Mobile Certification covers basic and intermediate concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.

    • Collection
    • Duration 6.9h
    • Rating 4.8
    • Beginner
    • Award
  • Google Ads Search Certification

    Google Ads Search Certification covers basic and intermediate concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network.

    • Collection
    • Duration 9.0h
    • Rating 4.8
    • Beginner
    • Award
  • Google Ads Video Certification

    Google Ads Video Certification covers basic and intermediate concepts, including best practices for creating, managing and optimizing video advertising campaigns across YouTube and the web.

    • Collection
    • Duration 7.9h
    • Rating 4.8
    • Beginner
    • Award
  • Google Analytics Individual Qualification

    The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports,...

    • Path
    • Duration 3.5h
    • Rating 4.8
    • Intermediate
    • Award
  • Google Marketing Platform Partners

    Learn what sets Display & Video 360 apart and how you can communicate its value to your clients. 

    • Path
    • Duration 54m
    • Rating 4.8
    • Beginner
  • Google My Business Basics

    Learn how to use your free Google My Business to create listings that will stand out when customers search online. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

    • Path
    • Duration 42m
    • Rating 4.8
    • Beginner
    • Award
  • Google Web Designer Basics

    Google Web Designer makes it easy for beginners to build engaging creatives while offering time-saving coding features for advanced developers.  Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

    • Path
    • Duration 40m
    • Rating 4.7
    • Beginner
    • Award
  • How to find mobile customers

    Explore how to reach mobile-1st customers through micro-moments and signals. Also, see what other companies are doing to reach their mobile-1st customers. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

    • Path
    • Duration 55m
    • Rating 4.7
    • Intermediate
    • Award
  • Make engaging mobile messages

    Tap into the power of mobile's unique capabilities and see how sensors are used to create meaningful messages for your customers. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

    • Path
    • Duration 28m
    • Rating 4.9
    • Intermediate
    • Award
  • Manage campaigns in Search Ads 360

    Learn the ins and outs of Search Ads 360 and find out how to make campaign management a breeze. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

    • Path
    • Duration 47m
    • Rating 4.5
    • Intermediate
    • Award
  • Measurement - 2018

    Stay up to speed on the latest measurement products and trends from Google. Use data to make intelligent marketing decisions and gain insights about your audience. Once you've completed this path, return to the homepage to continue your journey.

    • Path
    • Duration 1.5h
    • Rating 4.5
    • Award
  • Measure mobile effectively

    Proving mobile marketing’s impact can be a challenge. This Learning Path explores metrics, filling measurement gaps, and experimenting to validate your efforts. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

    • Path
    • Duration 29m
    • Rating 4.9
    • Intermediate
    • Award
  • Measure your customer-centric marketing

    This learning path helps you anticipate differences between the traditional and digital worlds and offers tips to ensure effective measurement. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

    • Path
    • Duration 35m
    • Rating 4.4
    • Intermediate
    • Award
  • Mobile in Campaign Manager

    Get to know mobile advertising, how to successfully run mobile ads, as well as track and report with Campaign Manager. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

    • Path
    • Duration 36m
    • Rating 4.1
    • Beginner
    • Award
  • Mobile in Display & Video 360 Basics

    Explore how Display & Video 360 makes it easy to set up and monitor your mobile campaigns. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

    • Path
    • Duration 41m
    • Rating 4.5
    • Beginner
    • Award
  • Mobile Sites Certification

    This assessment covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing mobile websites. Passing this assessment demonstrates a strong knowledge of mobile sites design, and an understanding of best...

    • Path
    • Duration 4.4h
    • Rating 4.8
    • Beginner
    • Award
  • Optimize bids and creatives

    Get an in-depth understanding on bid filtering and how to avoid it, including creative optimization. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

    • Path
    • Duration 48m
    • Rating 5.0
    • Advanced
    • Award
  • Optimize performance in Campaign Manager

    Optimization means using performance data to find what gets results and doing more of it. This training shows you how to optimize with DoubleClick Campaign Manager. Take the courses, pass the Assessment and earn an Achievement to display on your...

    • Path
    • Duration 49m
    • Rating 5.0
    • Intermediate
    • Award
  • Optimize performance in Search Ads 360

    Optimization means using performance data to find what gets results and doing more of it. This training shows you how to optimize with Search Ads 360. Take the courses, pass the Assessment, and earn an Achievement to display on your...

    • Path
    • Duration 49m
    • Rating 5.0
    • Advanced
    • Award
  • Optimize your Display & Video 360 campaign

    Optimization means building your campaign so it’s effective in working toward your goals, and then using performance data to find what gets results and doing more of it. This training shows you how to optimize your campaign with Display & Video...

    • Path
    • Duration 56m
    • Rating 4.7
    • Intermediate
    • Award
  • Performance - 2018

    Stay up to speed on the latest performance products and trends from Google. Learn how to drive efficiency with automation, target the right customers and engage users across screens. Once you've completed this path, return to the homepage to contin...

    • Path
    • Duration 2.5h
    • Rating 4.6
    • Beginner
    • Award
  • Platforms - 2018

    Stay up to speed on the latest platforms products and trends from Google. Learn about Google's offerings in the ad-tech space and how our integrated technology can help you achieve your marketing goals. Once you've completed this path, return ...

    • Path
    • Duration 2h
    • Rating 5.0
    • Beginner
    • Award
  • Prepare for a programmatic world

    Explore how to get your company ready for the programmatic ecosystem. Get insight into the technologies and roles you’d need in place to ensure success. Take all the courses, pass the Assessment, and earn an Achievement to display on your...

    • Path
    • Duration 41m
    • Rating 5.0
    • Intermediate
    • Award