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  • Programmable marketing basics

    Automated marketing will one day become the industry norm. This Learning path resets your marketing and advertising approach for success in this landscape. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

    • Path
    • Duration 1.8h
    • Rating 4.9
    • Intermediate
    • Award
  • Search Ads 360 Basics

    Learn the basics of Search Ads 360. Navigate the new user interface to set up your first campaign, manage budgets, measure campaign performance and build a data-driven attribution model. Take all the modules, pass the Assessment, and earn an...

    • Path
    • Duration 1.5h
    • Rating 4.7
    • Beginner
    • Award
  • Search Ads 360 Certification Exam

    Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience...

    • Path
    • Duration 1h
    • Rating 5.0
    • Intermediate
    • Award
  • Search Ads 360 Mobile Basics

    Learn how to use Search Ads 360 to help customers find you wherever they are. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

    • Path
    • Duration 1.7h
    • Rating 4.8
    • Intermediate
    • Award
  • Shopping ads

    Shopping ads covers basic and intermediate concepts, including creating a Merchant Center account and product data feed and creating and managing Shopping campaigns.

    • Path
    • Duration 3.6h
    • Rating 3.8
    • Intermediate
    • Award
  • Shopping ads Certification

    Shopping ads Certification covers basic and intermediate concepts, including creating a Merchant Center account and product data feed and creating and managing Shopping campaigns.

    • Collection
    • Duration 7.3h
    • Rating 4.7
    • Beginner
    • Award
  • Start Here: Welcome to the Academy!

    Welcome to the Android Academy. Before you begin, unlock all the training materials available by taking some time to associate your work email with your Academy profile.

    • Video
    • Duration 3m
    • Rating 4.6
  • Studio Basics

    Learn how to use Studio to make and manage ad creatives for campaigns

    • Path
    • Duration 1.5h
    • Rating 4.3
    • Intermediate
    • Award
  • TrueView in Display & Video 360 Basics

    Get to know video advertising on YouTube using TrueView through Display & Video 360. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

    • Path
    • Duration 52m
    • Rating 4.1
    • Beginner
    • Award
  • Video - 2018

    Stay up to speed on the latest video products and trends from Google. Understand the value of Google's video ad formats, targeting and measurement offerings to drive optimal performance from your video campaigns. Once you've completed this pa...

    • Path
    • Duration 2h
    • Rating 4.6
    • Beginner
    • Award
  • Video for Brand Basics

    Learn the basics of how Google's video solutions can help you achieve brand marketing objectives. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

    • Path
    • Duration 1.2h
    • Rating 4.8
    • Beginner
    • Award
  • Video in Campaign Manager

    Get an introduction on how to run video advertising in Campaign Manager. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

    • Path
    • Duration 35m
    • Rating 4.8
    • Beginner
    • Award
  • Waze Ads Advanced

    Take your knowledge of Waze Ads to the next level with Waze Academy’s Advanced course. This course will help you optimize your Waze Ads campaigns, with creative best practices, a deeper look at the Waze Dashboards, and guidance on how...

    • Path
    • Duration 30m
    • Rating 4.9
    • Award
  • Waze Ads Fundamentals

    The Waze Ads Fundamentals course will introduce you to the fundamentals of the Waze advertising platform, including the history and mission of Waze, an overview of the Waze ad formats and solutions, how to track the performance of your campaign...

    • Path
    • Duration 50m
    • Rating 5.0
    • Award
  • YouTube Asset Monetization

    Get an overview of asset monetization on YouTube. Recognize how to monitor data in YouTube Analytics and downloadable reports to troubleshoot revenue fluctuations and maximize revenue opportunities.

    • Path
    • Duration 5.6h
    • Rating 4.9
    • Advanced
    • Award
  • YouTube Channel Growth

    Today’s media landscape is changing, and channel managers can learn how to best support and grow the channels they manage in the YouTube ecosystem by assessing how a channel fits into different content categories.

    • Path
    • Duration 4.5h
    • Rating 4.9
    • Advanced
    • Award
  • YouTube Content Ownership

    Curious about copyright? Find out why it’s important to consider copyright when publishing content online. Recognize what tools are available for creators and content owners to handle copyright protection on YouTube.

    • Path
    • Duration 5h
    • Rating 5.0
    • Advanced
    • Award
  • YouTube creative essentials

    Explore creative strategies for telling effective brand stories on YouTube. Hear what works and what doesn’t, directly from the experts. Analyze your videos to see if you captured your audience’s attention.

    • Path
    • Duration 1.2h
    • Rating 4.9
    • Intermediate
    • Award